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Pakistan Social Media Marketing Report – April 2014

Pakistan Social Media Report April 2014

According to Socialbakers, a social media analytics platform, the top 20 brands on Facebook Pakistan possessed an average of 1,336,761 fans at the end of April 2014.

The top 5 brands on Facebook Pakistan at the end of April 2014 were:
·        OLX Pakistan with 2,264,715 local fans;
·        Mobilink with 2,2508,429 local fans;
·        Nokia Pakistan with 1,926,737 local fans;
·        Ufone with 1,978,333 local fans; and
·        Intel with 1,753,426 local fans.
Socialbakers also found that the top brands by engagement rate were:
·        Vim with 5.08 percent;
·        Shaheen Air International (Official) with 1.58 percent, a 13 percent decrease;
·        Dawn Bread | Official Page with 1.57%, a 395 percent increase; 
·        Supreme with 1.52 percent, a 13 percent increase; and
·        CHESTER BERNARD with 1.50 percent, a 60 percent decrease;
The most socially devoted Pakistani brands on Facebook at the end of April 2014 were:
·        Zong with 1064 answered questions
·        Warid with 664 answered questions
·        Mobilink with 654 answered questions
·        Telenor Pakistan with 449 answered questions
·        Telenor talkshawk with 293 answered questions
The average post engagement rate for all brands was 0.12 percent with an average response rate of 44 percent.
On the other hand, SocialBakers analyzed that the top 20 brands on Twitter Pakistan possessed an average of 31,554 followers at the end of April 2014.

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