Pakistani Digital Consumer Study by Google carried out among 1000 people in top 7 metro cities of Pakistan including Karachi, Lahore, Islamabad, Faisalabad, Multan, Rawalpindi and Peshawar.
Study shows Pakistanis are accessing internet across all devices including smartphones, PCs, tablets, and feature phones.
PCs are the primary device for Pakistanis to access internet but mobile devices are gaining momentum.
Social networking, email and search are the 3 most frequent online activities by Pakistanis. 61% of Pakistani internet users are on internet for social media.
Pakistanis love spending time on the internet.
This study was presented at ‘Learn With Google‘ event at Karachi, Pakistan.