Trends Watch: #HurDumPakistani campaign by Coca-Cola
Coca-Cola has launched their 2014’s campaign “Where There’s A Will, There’s Happiness” which is a continuation of Coca-Cola’s philosophy of sharing happiness and spreading positivity and comes under the umbrella of continuously evolving global Cultural Leadership Programme of The Coca-Cola Company.
Coca-Cola was the leading company that used culture as the platform to instigate optimism and contentment, as both “Reasons to Believe” (Hai Yaqeen) and “Crazy for Good” campaigns were majorly stressing upon bringing in limelight, the positive side of Pakistan and highlighting such Pakistanis who are individuals like you and me, doing some marvelous acts to leave a positive impact on society.
“Where There’s A Will, There’s Happiness” focuses on identifying resilient Pakistanis who, despite all the hurdles they may have faced, have come up as achievers through their strong willpower and determination to reach unparalleled heights. This campaign is going to be the actual representation of the fact that Tough Times Don’t Last, Though Tough People Do!”
The official hashtag of the campaign #HurDumPakistani trended on Twitter Pakistan yesterday. Twitter users highlighted Pakistani talented but neglected people using the hashtag.
Some of the top tweets are:
Later #HurDumPakistani started trending on Twitter Pakistan.
Look at the TVC of the #HurDumPakistani campaign: