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Trends Watch: #HurDumPakistani campaign by Coca-Cola

#HurDumPakistani by Coca-Cola

Coca-Cola has launched their 2014’s campaign “Where There’s A Will, There’s Happiness” which is a continuation of Coca-Cola’s philosophy of sharing happiness and spreading positivity and comes under the umbrella of continuously evolving global Cultural Leadership Programme of The Coca-Cola Company.

Coca-Cola was the leading company that used culture as the platform to instigate optimism and contentment, as both “Reasons to Believe” (Hai Yaqeen) and “Crazy for Good” campaigns were majorly stressing upon bringing in limelight, the positive side of Pakistan and highlighting such Pakistanis who are individuals like you and me, doing some marvelous acts to leave a positive impact on society.

“Where There’s A Will, There’s Happiness” focuses on identifying resilient Pakistanis who, despite all the hurdles they may have faced, have come up as achievers through their strong willpower and determination to reach unparalleled heights. This campaign is going to be the actual representation of the fact that Tough Times Don’t Last, Though Tough People Do!”

The official hashtag of the campaign #HurDumPakistani trended on Twitter Pakistan yesterday. Twitter users highlighted  Pakistani talented but neglected people using the hashtag.

Some of the top tweets are: 

To those who don’t give up even when the going gets tough! #HurDumPakistani #PakVsBan
— Coke Pakistan (@CokePk) March 4, 2014

People die in this country everyday because of the Political dis-balance but we rise everyday as a Nation, no matter what. #HurDumPakistani
— عادل كون؟ (@aurAdil) March 5, 2014

Arfa Karim Randhawa (late) the youngest Pakistani girl to become Microsoft Certified Professional at the age of just 9 yrs #HurDumPakistani
— Green Chilies (@HariMirchein) March 5, 2014

everybody complains, but nobody fixes it.. be the solution provider, not the problem creator.. #HurDumPakistani
— ارسلان محمد خان (@amk) March 5, 2014

This hologram is created by Pakistani school students. But we dont see any tweets praising them. #HurDumPakistani pic.twitter.com/wyeQoxfOIp
— Ahsan | احسن (@aey) March 5, 2014

Farman Ali Khan – died while saving the life of 14 people during the flood on November 25, 2009 in Jeddah,KSA #HurDumPakistani #Pakistan
— Hareem Deeba (@Hareem_Deeba) March 7, 2014

Later #HurDumPakistani started trending on Twitter Pakistan.

#hurdumpakistani is now trending in Pakistan http://t.co/Kndf1o55Up
— Trends Pakistan (@TrendsPakistan) March 5, 2014

Look at the TVC of the #HurDumPakistani campaign:

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