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Karachi bloggers visited Toyota Indus Motors Company

Toyota Grande Affair Bloggers Meetup

Toyota Indus Motors Company held its first ever bloggers event on 22nd August’15 at its plant at Port Qasim.

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The event was unusual in contrast to other bloggers event as the day-long event had different engaging activities planned for the bloggers. At the Company’s head office all the bloggers were warmly welcomed and introduced with the IMC personnel from Pakistan and Japan. The event officially began with the recitation of Quran and National anthem then the participants were briefed on various aspects of the organization, from safety protocols in place to a detailed presentation on Toyota’s history, its present and how it became the largest automobile manufacturer company and its increasing global market share.

Toyota Grande Affair Bloggers Meetup

The bloggers were divided into three groups so as to facilitate the tour of the plant. The groups visited all the segments and witnessed the entire manufacturing process; from engine assembling to the paint shop and then the final outcome. The most exciting part of the event was certainly the exclusive test drive of the Corolla Altis Grande and Fortuner. This test drive gave them to experience the exceptional on ground performance and features such as Cruise control and Paddle Shifting Gears not only these but also the Continuous Variable Transmission technology and its unmatched fuel efficiency. The good news is, the new Corolla has 760 additional parts made in Pakistan and IMC is looking forward to incorporate more options for customers in Pakistan.

To sum the entire event on a good note a Cruise was arranged for the bloggers at Marina Club where they were indulged in dinner and live music session.

Toyota Grande Affair Bloggers Meetup

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Event Hashtag: #GrandeAffair

Tweets during the event:

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