Interwood Mobel, a name synonymous with quality on a budget, recently launched their latest flagship store, Lifewares in Dolmen Mall, Clifton Karachi.
Lifewares by Interwood, encapsulates your personal style into the interior of your home and projects itself as a brand that caters to the needs of anyone looking to spruce up their house. Products range from flooring to home, kids, and, home décor which are available at reasonable and affordable prices, making them easily accessible to everyone.
Set beautifully, the store is a masterpiece in itself with something to attract and delight the customer no matter where the eye looks. The simple yet elegant aesthetics of each furniture piece available creates the right tone of comfort and coziness, making it impossible not to picture your ideal home as you walk from one corner to the next.
To commemorate this joyous occasion, a two day activity was held at Dolmen Mall, Clifton to keep the audience engaged.
Booths were set up at various locations around the mall featuring different products available where people were given the chance to win amazing prizes from Lifewares simply by taking a selfie at the booth and sharing it on their social media platforms with the hashtag, #MyLifewares.
By far the most popular activity was the Be Our Next Model competition, which took place at Dolmen’s main atrium. With professional photographers available, the booth was styled as a beautiful living room and participants not only took home framed memories but 5 lucky winners with the best photographs were selected and featured on Lifeware’s billboards as their model!
— Ahsan | احسن (@aey) November 28, 2015
Bloggers and Key Opinion Leaders were also engaged and given an exclusive tour of the store to further promote the launch over their digital platforms.
As an added bonus, Lifewares by Interwood is giving its customers a 10% discount for a limited time period on all products available at their outlet in Dolmen Mall, Clifton.
Brand Manager of Lifewares, Amna Umair, shares the vision for their brand, “The idea of ‘Lifewares by Interwood’ is to not only sell a product to our customers but a whole experience, a while concept. We want to make it a top of mind brand for people looking for doing up or revamping their homes where they not only get the convenience but also something to suit every budget. Very soon you will be seeing us in every mall and market places, so we are accessible to just about everyone”
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