#SooperHaiCricket gives a chance to win a trip to Australiaby Twittistaan February 23, 2015 4 comments
Peek Freans Sooper, the number one selling biscuit brand of Pakistan, has initiated a promotion #SooperHaiCricket for cricket fanatics across the country giving them a chance to win a trip to Australia. The promotion started off on February 12, 2015 and will end on March 07, 2015. The second leg of this campaign will start from March 08, 2015 to March 28, 2015 for hundreds of give aways to contestants.
Cricket is a highly popular sport in Pakistan. It has the power to connect the entire nation together. As the cricket fever runs high in the country, Sooper provides its audience a mobile based activity to engage through a contest whereby consumers can message different codes on Sooper packs to 8398 for an interactive session of question/answers related to the game. The most active participants would qualify for a lucky draw. The big prize is the cash equivalent of airfares to Australia for 10 winners. Furthermore, runner-up prizes will also be given out to 500 lucky winners which will include smartphones, branded cricket gear and kit.
Commenting on this exciting cricket activity, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Limited (EBM), makers of Peek Freans Sooper said, “Pakistanis are ignited by the passion and love for cricket, and the world cup excitement always brings families and friends together. Since the inception of the brand, Sooper has always aimed to engage with its audience by becoming part of their everyday life moments and this is why it has become the nation’s favorite biscuit. We received a tremendous response to a similar activity during the last world cup and we are hoping the same for this one.”
Launched in 1996, Sooper was the first Egg & Milk cookie, a plain sweet biscuit with a unique texture that delivers a melt-in-the-mouth feeling. In 2013, a new flavor, Peek Freans Sooper Elaichi (cardamon) was also introduced and it instantly became a hit amongst its consumers. Peek Freans Sooper enjoys a universal taste appeal and is consumed by all cross-sections of society. Almost 20 million Sooper cookies are consumed every day and 430 million family packs were sold last year. Sooper was also elected the 2nd most favourite brand during the Brand Elections conducted by MEMRB Research agency across Pakistan.
English Biscuit Manufacturers (Private) Limited, the maker of Peek Freans biscuits, was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.
Latest posts by Twittistaan (see all)
- Hey! Good Morning World, from Pakistani coffee lovers - October 19, 2016
- The Forgotten Heroes Of Pakistan Test Cricket - September 7, 2016
- This is how you can save Pakistan from tsunamis - August 19, 2016
- Does your barber know about the danger of re-using shaving equipment? - August 19, 2016