Activated in March 2015, Pepsi’s campaign #LightingUpLives bring change in the life of people who are less privileged.
With no introduction needed, the campaign has made progress with its phase 2. Areas like Mohalla Ali Pura, Khaliq Abad and Khuashab District have already been lightened up, brining smiles in the lives of people there. Team Pepsi with Liter of light and along the volunteers are installing the solar powered lights made with Pepsi.
The phase 2 of #LightingUpLives has even made to a broader spectrum as it has involved the masses from Pakistan. With the TVC running in the holy month of Ramadan, it is evident that Pepsi has called out the entire nation for help.
The progress of the campaign is also available on the Pepsi Pakistan social media platforms and it is a proof of a commendable job done by the volunteers in this tough weather. The social media platforms are buzzing with updates regarding the initiative and its progress.
How to Play a Part?
To become a part of this campaign, simply donate Re. 1 with the purchase of each 1.75L Pepsi bottle and help in lighting up the lives of many people.
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